WB Post 3 - Deodorant

The topic that I decided to research for this assignment was that of deodorant; Crystal Body Deodorant to be specific. The two web pages that I looked at were very different. The first of these, which can be found at http://www.thecrystal.com/, caught my attention right off the bat. The page was colorful and vibrant. The first thing I noticed about it was a slide show of pictures that they had running on the right side of the screen. In these pictures, there were photos of a happy couple, several women meditating, as well as the product itself. One could guess from these pictures that this web page and ad for this product is meant to attract adults, specifically females. On the left side of the ad in bold letters, it says ALL-TIME TOP 10 CLASSICS, which catches the reader’s eye. They also bold and color key phrases and words that they want the reader to focus on such as “recommended by medical experts”. Near the top of the page, they had different links that one could click on to receive more information about the product if they wished. The links ranged from the history of the product and related products to information on how to purchase the product and how to contact those in charge.
The second article that I looked at was almost the opposite of the first (it can be found at http://www.associatedcontent.com/article/1372565/crystal_body_deodorant_spray_4_fl_oz.html). This article did not contain pictures or text in bold or vibrant colors. Rather, it was just a long article with a lot of information. The article was very informative and contained helpful information about the product such as what the product is, the ingredients that are in the product, how to use the deodorant, and how to purchase it. Although this advertisement had a lot of information to offer, it was very lengthy and did not do a very good job of keeping the reader’s attention.
After comparing the two advertisements for Crystal Body Deodorant, I realized that the first web site I went to did a much better job of persuading the public to try the product. It grabbed the reader’s attention right away with its use of different colors, different fonts, different sized and colored text, and pictures. Although the second article had more information written about the product, the first article had more relevant information and information that simply applied to the audience better. The first advertisement took a much more creative approach to sell the product, and the result was that it was overall more persuasive than the second one.